chaffee is a self-initiated ux project focused on modernizing the chaffee art museum's digital engagement, demonstrating the application of design thinking for social good, bridging community connection, and directly support the non-profit's operational and revenue goals.
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chaffee art museum app (product/user experience design)
i need a straightforward, dedicated app that clearly lists upcoming exhibitions and events, allows for easy ticket purchase because i want to support of the chaffee art museum without navigating confusing online platforms.
i need a straightforward, dedicated app that allows for easy ticket purchase because i want to support of the chaffee art museum without navigating confusing online platforms.
quantitative data audit of the current chaffee's website reveals significant drop-off in the transactional flow, confirming the need for a simple, straightforward scheduling experience.
61% bounce rate for first time visitors and 1.8% conversion rate from visit to ticket purchasing, the goal is to double this by simplifying the purchasing flow, using methods like modals and direct navigation.
61% bounce rate for first time visitors and 1.8% conversion rate from visit to ticket purchasing, the goal is to double this by simplifying the purchasing flow, using methods like modals and direct navigation.
i had the chance to interview with a group of seven recent first-time and returning visitors, resulting in two critical areas of friction: simplicity and information overload.
"i spent two minutes trying to find the calendar to pick a date. it should just be right there."
primary information must be immediately accessible via the tab bar. the "person" tab is crucial, acting like a digital wallet for scannable tickets and membership, emphasizing on simplicity and transparency when it comes to purchasing.
"i spent two minutes trying to find the calendar to pick a date. it should just be right there."
primary information must be immediately accessible via the tab bar. the "person" tab is crucial, acting like a digital wallet for scannable tickets and membership, emphasizing on simplicity and transparency when it comes to purchasing.
simple and straightforward user flow for scheduling visits
since chaffee is a small orginization with limited resources, the app is designed to seamlessly integrate with their existing cms (content management system) to allow staff to easily update information without requiring extensive technical knowledge.
if i had more time, i would love to conduct usability testing to refine the product, and also expand the app to include features like virtual tours, audio and personalized home screen for members.
if i had more time, i would love to conduct usability testing to refine the product, and also expand the app to include features like virtual tours, audio and personalized home screen for members.